How to successfully promote a mobile app?
Working in a Mobile apps development company USA is the best opportunity to understand the app development process.Though the app you developed is one of the best among the similar apps in the app store, making your app a winning product emerging from the tough competition is really a cumbersome. To make it possible, you should have a workable app marketing strategy.
There are a number of Mobile application development companies NYC, Mobile apps development company Atlanta and all over USA, but has every company got success for all the apps they developed?The answer is no. Lack of effective marketing may have been one of the main reasons. This is where app owners should deeply think about marketing. So I would like to suggest some of the ways that will help to do perfect marketing -
1. Get in touch Before starting the actual design and development for your app, you should start marketing. Nowadays marketing starts along with the creation of idea. So your first step is to connect with your customers and talk to them about an idea, as greater part of app success depends on the users. You have to make sure that whatever customers want exactly that you will provide in your app.
2. Reach out to Influencers Influencers mean individuals who have power to influence the buying and engagement decisions of a certain group of people. Having an authentic, honest, and mutually beneficial relationship with influencers will help you promote your app well. With influencers you can promote your company in a great way so that the viewers will not feel that you are “faking”. Genuine sponsorship will build a stronger following for your company.
3. Leverage your mobile website If you have a mobile-friendly website,then it is a great way to promote your app. When any customer or any person visits your website, they should get to know that you have an app. Instead of just giving your app name and link, if you can add popup regarding the important features of your app when anyone visits the website, this will be a great way to increase the downloads of that app. Pop-up is the first thing that visitors will see on the website, so your customers will get an option to either download your app through filling the pop-up form or continue with the main site.
4. Feature the app in the official blog You can write a separate blog post to promote your app, where you can add the idea behind developing that app, the story of development, the features available in app, who can use an app and how it will be beneficial for them. Include the screenshots, links and videos of your app to make post more informative as well as attractive.
5. App Store Optimization ASO is must in marketing an app. Almost half of smartphone users are finding an app through directly searching in app store.
Among thousands of apps available in the app store, your app should be in top positions to get more visitors and downloads. Also you should create attractive and more appealing screenshots to increase the possibilities of being downloaded.
6. SEO really matters here Yes along with ASO, SEO also matters here. When people search about any particular app like messaging app or music app, or type of app you developed, then your app link will come in the first five entries on the search engine page (exa: Google). So the visitor can visit the link directly and you will get more downloads.For this, you should have a good SEO strategy.
Looking for app marketing or development service?
Above are some of the highly beneficial ways to do marketing your app. If you want to know more about mobile app development and marketing, you can visit FuGenX Technologies – the best Mobile apps development company New Jersey. FuGenX have a proven experience in developing iOS, Android, Windows, and BlackBerry apps as well as games, in which some are in the list of top downloading apps and games.
Reach at www.fugenx.com for successful app development and marketing services.
